Adidas · In-store activation
A brand experience on the shop floor.
Consumer promotions and activation support in Adidas stores. Direct customer engagement in the brand’s own retail space.

The project
People make
the difference.
During an Adidas NEO campaign, our promoters engaged shoppers at Warsaw’s Mokotów and Arkadia shopping centres. The activity accompanied a promotion with prizes and discounts. The team explained the activity and encouraged participation.
What our team supported
- Customer engagement in store
- Explaining the promotional activity
- Consumer activation support
Photographs from the IQ Promotions archive for Adidas, showing different brand activations.


For your next campaign
A similar challenge?
Let’s talk.
Tell us about the product, dates and locations. We will help scope the support for your campaign.
