In-store tastings in Poland

In-store tastings
in Poland.

We help deliver food and beverage tastings in Poland. Serving format, equipment and team tasks are agreed so consumers can try the product before buying.

IQ Promotions project archive
From our project archive. Scope tailored to each new brief.

Delivery scope

From the plan
to the shop floor.

Food producersBeverage brandsDistributorsRetailers
01

Tasting plan

A format and schedule suited to the product and retail setting.

02

Product handling

Storage, preparation, serving and product information, including allergens, agreed before delivery.

03

Stand staffing

The team introduces the product, serves consumers and follows the approved product brief.

04

Campaign summary

Product usage and completed activities summarised within the agreed reporting scope.

Product tastings where customers shop

A tasting lets shoppers try food or a drink before deciding to buy. It can introduce a flavour, support a new retail listing or demonstrate preparation. The sample should come with useful information about the product and where to find it in store.

Unlike handing out a sealed sample, a tasting usually requires portions to be prepared on site. This affects equipment, stock and staffing. We agree the format against the product and the venue conditions before confirming the activity.

Product handling and stand requirements

The brief needs storage, preparation and serving requirements, portion size and the required supplies. The brand provides approved ingredient, allergen and product information for the team.

We agree stand location, access, deliveries and operating hours with the responsible contacts. Products, equipment and materials are assigned to the relevant party, along with setup and unused-stock reconciliation. Feasibility is confirmed for the particular product and setting.

Planning portions and staffing

The team and stock plan depend on opening hours, expected footfall and preparation time. Ready-to-serve drinks and freshly prepared portions require different working rhythms. Time for explanation also matters when customers are learning about a new product.

Multi-store campaigns benefit from shared portion and communication standards. Staff need to know where the product is sold, how to report shortages and how replenishment is handled. Reporting expectations are agreed before delivery.

Tasting budget and reporting

The proposal covers locations, days, staff hours and equipment, together with transport and preparation requirements. Product specifications and a list of supplies already provided by the brand help define responsibilities.

A summary can include portions served, stock use, photographs and consumer observations. Assessing sales impact requires retailer data and an agreed comparison method. If the product will be taken away for later use, explore our product sampling service.

Before the quotation

A useful brief.
A clearer proposal.

Share what you already know. We will clarify the remaining details and confirm feasibility, timing and the scope.

  • Product and serving requirements
  • Dates and store list
  • Product availability and equipment
  • Planned portions and budget

Related work

Tchibo — Sampling · Roadshow

Tchibo

Sampling · Roadshow

Practical details

Good questions.
Clear answers.

How is tasting different from sampling?

A tasting usually involves preparing and serving a portion for immediate consumption. Sampling may involve a sealed product for later use.

Who supplies products and equipment?

Responsibilities are agreed before the campaign. Tell us whether you supply the product, stand and materials or need support arranging them.

Can a tasting support a new product?

Yes. It gives consumers a chance to try the launch and allows the team to gather observations from conversations.

Let’s bring your brand to people.

Tell us about your product, locations and dates.

Tell us about your project